Let me offer a little assistance here. This cocktail is pronounced “bull-liv-ard-ee-ay.” Consider the Boulevardier as the french cousin to the Italian Negroni, which we covered in this post here.

Just like the Negroni, the Boulevardier is one of my favorites. It is easy to make and easy to drink.

History of the Boulevardier

The story goes that the Boulevardier was invented by Erskine Gwynne, an ex-pat American publisher of “Boulevardier,” a Parisian newsletter during the late 1920s and early 1930s.  

Boulevardier translates directly to “person who frequents boulevards” but has taken on the meaning of a socialite, a man about town, a Bon Vivant, or a sociable person who has cultivated and refined tastes, especially with respect to food and drink.   

What Are the Best Ingredients for A Boulevardier?

Remember, rye whiskey has a slightly spicer note to it than bourbon, which has a sweeter taste. Both can be used for the Boulevardier and depends only on what your palette prefers. If you’re going to use rye whiskey, we recommend using Bulleit Rye whiskey. If you need whiskey or sweet vermouth, then click here to have your booze ordered directly to your door.

Conclusion: Boulevardier Cocktail Recipe

If you want to know more about cocktails from the 1920s, click here to check out our post. Which one do you prefer, the Negroni or the Boulevardier? Do you prefer making the Boulevardier with rye or with bourbon? Let us know in the comments below. As always, remember to stay home, stay safe, and get hammered.